Cohort Retention Analysis is a powerful thing that most business owners need to look at.
Retention: If first-time user A goes to the store on Week 1, and returns to the store the next week, he is a returned user. If user B also goes to the store on Week 1 and does not return the next week, he’s a bounced user, that basically means you lose him as a user (despite all the marketing money you spent to lure him to your store).
Cohort Analysis is a technique to see how variables change in different...