As startups and tech-enabled companies, often times we are sitting upon invaluable data for making decisions, be it for conversion, retention or business growth. This becomes especially important when working with customers and partners, who are now expecting more in terms of information, insights and access to data.[1]
Sharing data with customers can be a tricky business, especially in terms of security. How do you ensure a customer does not gain access to another customer’s data? How do you...